First impressions count. It’s important when you stand in your office or workshop that it reflects your brand’s values. When you are assessing which premises to buy or rent, think… Think about it from your own commercial needs, how can you operate your business from here? But also factor in your customers’ perspectives.
Customers will be impressed if they find your business is welcoming, functional and offering all the expected mod cons – from good public and/or private transport access, car parking, through to the building itself, faultless health and safety standards, accessibility for all, warm welcome, cleanliness and tidiness.
So, take stock. What does your workspace say about you? Businesses evolve, is it time to make a move?
Obviously the very nature of the business you run dictates what type of commercial premises you rent or buy. If you are public facing on a day to day basis, renting additional storage space may help you keep your business neat and tidy. Don’t let the ‘back office’ spill over into the main premises.
If you are looking for heavy footfall and passing trade, you will choose premises accordingly. It’s then about design and appeal – to allure prospective customers in. Piles of boxes and clutter should be out of sight – if space is at a premium, find a storage unit to rent
Trade and consumer traffic have different needs and expectations. Trades people will want to be able to access the goods and services efficiently and with minimal effort – consumers can be a little more accommodating, browsing through retail and leisure outlets.
Remember – smartphones are a fact of life now and there will always be one to hand to snap or record what customers see and experience. Don’t fall foul. You do not want to be crisis managing a potentially reputation-damaging social media post about your business. Time spent now looking around will be time well spent.
Small changes can make a big difference to your premises. Take a fresh look at your workspace and see it from your customers’ eyes too.
Ensure your physical branding and online branding are in sync.
A fresh coat of paint can soon brighten up the frontage.
Businesses change and evolve, if you need to move or are looking for more space, check our new listings on Boxpod.